This subject comes back recurrently to our team, either directly triggered by client’s requests, or indirectly, thru our need to explore new ways of communicating with the wide public.
We receive more and more email spam everyday, as sure you do and everyone else does.
Even does who compete with us doing SEO in order to take advantage of organic positioning in Google or Yahoo, and those who run Adwords campaigns for clients, known as Search Engine Marketers, do also mail spam.
The legal aspects remain to be blurred, at least here in Argentina. No law forbids spamming, and judges would have difficulty understanding the issue and establishing who and how are getting damaged by this (obnoxious) practice. Well, as everything else, it depends on which side of the street you are. A busy spam reader will complain about his lost resources, but a successful marketer will be happy with the fast and cheap results.
Where shall the law be applied? In the senders side or in the recipient side? Some action that is legal here might not be affected by the law at the recipient side.
There is also the geographical distribution of resources, like servers for email relaying and hosting the target site (if there is one). Some servers could be located in countries where the laws against spam do not apply.
At this point we are contacting several providers that perform email spam on the clients interest. They know all the tricks that allow decent effectiveness and very low exposure.
The first results, in a next posting.