How to tell real facts from marketing pitches?
Every week several new tools for web promotion and SEO appear in the market. Most of them can be useless for the average Web Promoter, but a few can bring significant value. Which ones? Hard to tell.
Every new product comes out with an impressive amount of cleverly designed marketing mumbo-jumbo, mixed with technicalities and dubious favourable testimonials. Knowledgeable testing is rarely performed. Objective reviews are hard to find.
Continue reading “Website Promotion Laboratory”
Viral marketing depends on a high pass-along rate from receiver to amplifier. If a high percentage of recipients forward something to a large number of friends, the overall growth quickly increases. If the pass-along figures get too low, the overall growth quickly diminishes.
Main features of the viral marketing actions:
Continue reading “Viral Marketing Campaigns”
The author is completing a methodology to be sold to Universities as part of a Technology Transfer Program.
There will be a Consulting Marketplace, with all possible categories to help classify the offers and demands, and to allow efficient matching of problem posers and problem solvers. Both companies looking for solutions and individuals offering services can find each other and become partners.
Continue reading “Technology Transfer by means of SEO, Web 2.0 and conventional web tools”
The original idea was a “CompanyBoard” business, in which I would run a Complaint Book for my clients. This Book would have been a forum system hosted in my server, where customers could complain or endorse the company.
The owner of the Complaint Book would supply a link in to the forum in my domain. My hosting the forum would prevent the owner from doctoring the results.
However, I found some complexities related to judge posting quality. Company enemies ccould be negative in public or paid supporters could be over positive.
I still think the business is feasible, but I would not use a forum, but a Digg-like News Aggregator. I am running one named Business-ideas.com.ar, expecting that the best business ideas will climb to the top. I am also running one for political ideas in Argentina: Ideaspol.com.ar.
The news aggregators have a sophisticated voting system that would allow users to write reports about a company, and the community would vote about quality of the report.
The users develop ‘karma’, a quality related to credibility. Karma is automatically managed by a hidden algorithm in the system.
The pligg module will be modified to improve the quality of the complaints, preventing fraud or manipulation.
The companies will be offered a free or paid service. The paid service will have many more features.
This idea is ready to be launched. Today, Oct. 22-2007, I need a partner bringing U$D 6000, for 40% of the business.
I am listening…