WordPress is an interesting platform for ranking articles in Google, because all postings are identical in several structural aspects. There are several plugins in WordPress that add positive factors for SEO purposes.
So far we achieved good rankings with some of our older blogs: DomainGrower and PromotordeSitios (this one in Spanish). However, some postings are very well ranked and others not at all. Why is that? It would be nice to know. And it would be excellent to have a formula for consistent good rankings in WordPress.
First of all, we need a method to measure positioning. I have published an universal SEPI (search engine positioning index) in Wikipedia and I am trying to obtain general acceptance on this index. In the meantime, we will use SEPI as described in our own calculator:
SEPI. See http://www.domaingrower.com/sepi.htm
The SEPI can be calculated with or without quotes. Without quotes there are more total results and ranking is more difficult. I prefer to use quotes to restrict the results to what really matters. For instance, for the previous article in this blog the keyword could be “viral marketing”, because I am not interested in other viral things, neither other marketing issues. For this article there are several possible keywords: google methods, SE ranking position index, good wordpress rankings, blog positioning.
We collected data from several postings from different blogs:
- Number of words per article
- Length of title
- Ranking in Google for each title
- External links
- Description metatag
We calculated the SEPI for each posting, using the title of the article, without quotes, as Keyword Phrase. We used Google.com without a user.
After analyzing these results, we arrived to a few conclusions.
WP articles rank in Google in an all or nothing fashion: different text strings taken from the title or the contents rank in a similar way, no matter if they have keywords or not.
Some of our blogs consistently outrank others, no matter the PageRank, how the article was written, how long, with or without external links or images, or other factors mentioned in this posting. It seems that good, old, non-promotional blogs are better than others.
The title of the article is the most important keyword phrase. It needs to be matched by an equal or similar Title Metatag, and also by the URL by means of the Permalink setting. The title needs to be useful as a keyword and have a normal Keyword Difficulty. If the title is too long, the chances of being searched as such are very low. If it is too short, there will be many million competitors and it will be hard to get a decent ranking.
The ranking quality of a blog determines the percent of well-ranked postings. Good blogs get 90% of good postings, while bad blogs get 10% or less.
Beyond the previous fact, it is impossible to predict the ranking of a given article. It seems to be a random factor in that.
Put effort into writing quality contents for your blog. Once you get there, establish how general or specific your Posting Titles need to be for optimal results.
Use the metrics proposed in this article to optimize your writings for your blog.
Avoid duplicate content
Include SEO plugins in your blog: all-in-one-seo, sitemap grator., avoid-dupe-content and others
Use tags for increased internal PageRank
Ask us about our Website Development Service – We create website content, either writing or programming.
Contact us http://domaingrower.com/contact-us.